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Ofen.de began in 2005 as a small fireplace showroom with three employees in Höhnstedt, Saxony-Anhalt. In 2008 it opened its first online shop, and in 2010 it moved to a 1,200 square metre site in Teutschenthal, in the same state. The business now reports more than 20 years of trading and more than 500,000 satisfied customers. Its motto, Feuer neu erleben, appears throughout the online shop.

Stoves form the largest part of the shop, with more than 1,700 models to choose from. Options include wood stoves, soapstone stoves, pellet stoves, tiled stove inserts and water-carrying models that feed a heating circuit. Bestselling brands include HWAM, Lotus, Kratki and A.Caminetti. Chimney systems, stainless steel flues, fireplace tools and heating technology such as pellet boilers and solar thermal systems are also part of the range.

Grills cover charcoal, gas, electric, pellet and ceramic kamado models, plus plancha griddles, tabletop units and smokers. Napoleon, Masterbuilt and Kamado Joe are among the featured grill brands. A dedicated smoker category covers food smoking equipment. A personal advice service, including a callback line, helps customers choose between stove and grill models before they buy.