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Fishbull and GERMANIA® are the store's own-label brands, and the Macher name runs through much of the shop. The online shop includes a Macher app, Macher-branded products and Macher campaigns, together with a Macherwerkstatt section of guides on gardening, leisure, DIY, living, workshop and car topics.

The navigation begins with hardware, starting with screws, nails, dowels and hinges. The garden and leisure department covers garden tools, greenhouses, garden sheds, grills, pools, camping gear and garden furniture, with pet supplies for dogs, cats, rodents, birds and fish. Technology and tools include power tools, hand tools, workshop benches, work clothing and safety equipment.

Renovation and living brings heating and stoves, wall paint, spray paints and metal protection varnish, sanitary fittings, electrical supplies and smart home products. Office supplies, Christmas decorations, car and bicycle accessories and safes also have their own sections, and a drugstore range adds personal care items.

Orders can be reserved for pickup at a chosen market. The store manages this through a selected-market setting in the header and a market finder page, so the pickup location is set before collecting an order in person.