Peter Manning NYC is an online clothing store that serves the niche market of the ‘not-so-tall’ men. They offer all required clothing and accessories to men who are below the average American height of 8’5”. They provide trendy, well-fitting men’s clothing for shorter statures, with shorter sleeves and in-seams.
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Unless one fits the industry’s standards when it comes to height, weight, and body structure, it is tough to find clothes that properly fit. It is especially true for men who are ‘not-so-tall.’ The average height of American men is around 5’8,” and men below the average height are almost invisible to the fashion industry. Thus, men with short stature having to settle with ill-fitting, inconvenient, and uncomfortable clothing.
Peter Manning NYC is a men’s clothing store that has been established to address the demand for well-fitting clothing for normal men. They specialize in providing men below the average height with clothing that is made to look good on them.
Addressing the niche market
Being a man who has practically experienced the problem of properly fitting clothes for people below the average height, Peter Manning established this eponymous store. Though it began as an online store, the need was so real and urgent that it ultimately grew to a stage where the founder now has a fitting store in Manhattan’s Flatiron District. Yet, even today, 95% of the company’s sales are online.
Unique business model
Peter Manning NYC works on a unique business idea. They offer people the innovative “try before you buy” option. Customers can pick up to 5 items, which are then shipped to their desired location. They then have the opportunity to try all their choices, keep and pay for the ones they like and return the rest, within ten days. Thus, Peter Manning NYC removes all the guesswork from shopping for clothing online.
