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Founded in 2009, Dappered is a unique website curated as a fashion website for helping men to find the best and most cost-effective clothes on the internet. Unlike ordinary website of a fashion website, it doesn’t sell products or works as an e-commerce platform. Dappered offers fashion advice to men. Articles on fashion trends and direction to best inline product for a given range of budget. Not having a well-recognized physical headquarter, the company s addresses to Boise in the USA.
Business model:
Dappered is a perfect and the most updated buying guide for men’s, grooming guides for men. Along with apparel and accessories, Dappered also gives advice about selection for Alcohol, travel options, grooming techniques, shoe selection. Unlike the regularity of providing insight of affordable products, Dappered also helps with “too expensive” domain. Joe Webber founder and curator of Dappered believes “Fashion is temporary and expensive. The style is timeless and affordable”. And this has been at the root of the website. The idiosyncrasy of the website is regularity and punctuality in changing the information with time. The perfect example being, price of a product is updated very quickly in the articles, if the price is changed. Dappered also has a little column which includes the opinion of women on male fashion. Thus helpings users to fulfil their demands along with a feminine opinion.
Dappered is also supported by a community formed by bargain shopping men who share the most affordable and suitable deals on the web and also gives their insights into their products. By the synergy of Dappered and the community, one can find certain helpful codes that can be used to avail discount on certain products and accessories. Discussion forum of articles is also very unique, which helps with few more codes by the participants. Thus creating more active social environ. Such a model has made Dappered an active website on social media, with around 22k followers on twitter.
Quickly compare Dappered.com with other similar Geek Hoodies, Deal Man New Zealand, Grailed and others.
Category Ranking: #14 Men's Clothing Shop
Country Ranking: Ranked #643 Most Popular In United States
Ratings & Votes: 3.8/5 - Based on 17 Votes
Year Founded: 2009
Employees: 1 to 9
Annual Revenue: US$ 26.5 million
Avg Order Size: US$ 140 to 189
Daily Orders: 440
Daily Visitors: 25k
Website: Dappered.com