Over the years, the apparel industry has grown significantly, wherein specifically, the lingerie industry has grown enormously to be a prominent segment. Looking at this rapid growth, countries like North America and Europe plan to expand the business to increase the supply to meet the growing demands across the globe.
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Women since ages have worn everything as intimate wear. From whalebone contraption pulleys to push up bras, women have tried everything possible. Since its introduction in the market, Pushup brast is a tool of sexual attraction, confidence, and comfort. The company tries to cater to a product that is classy and gives comfort to the buyers.
No more compromise
Cuup has now stepped in with a motto where it promises to cater to women with all sizes and kinds of lingerie wherein they can fit as per their sizes. It does not want any women to compromise in their style, sensuality, or confidence. With the changing world and changing the human body and lifestyle, Cuups decided to discard all kinds of obsolete measurement methods and standard sizes. It decided to start everything afresh to meet the new world's new requirements uniquely. It took two years to research, explore, and understand women's demands, which could define their sense of being without any compromise being made.
Act of dressing
Cuups believes in coming up with designs that celebrate women's bodies irrespective of their kind and size. It explores colors to produce a combination of vintage art history with a touch of modernity and luxury. It tries creating collections according to the weight a woman carries. With minimal frill to maximum support, Cuups is doing all to provide comfort to its clothing. It uses high-performance fabric that suits all seasons and Flexi wire, which ensures that the women do not compromise with anything.
