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Women's bra can be tricky: when they are stylish, they have a poor fit; when they fit like a glove, they leave you with brutal red marks; when they are comfortable, you find it a size too big. And when just about everything seems to be alright, the price tag will break your heart. Online e-commerce ventures in the past few years have tried to take women out of this vicious circle, and one of the notable mentions here is the brand Lively, a venture of Michelle Cordeiro Grant, a former Victoria's Secret merchandiser. You'll find a variety of bras, sweatpants, underwear, and bathing suits, all at standardized prices.
Expect to get the right size
If it's your first time trying out Lively, you can head to their website's Fit Guide section to find out how to measure correctly and go for the right size for your bra, bralette, undies, swim tops, bodysuits, swim bottoms and swim one-pieces. If you do it right, it's quite accurate. In case you do end up with the wrong size, you can go for their free return shipping (only for the US) within 30 days of receiving. The cup sizes range from 32A to 38DD, which isn't the best if you are looking for the extreme ends of the spectrum.