Amour Vert is an online clothing store that specializes in sustainably sourced, produced, and packaged clothing. Right from the materials they use to make clothing to the packaging used, everything is made to have the least negative impact on the environment. They also offer the ‘we plant a tree for every tee purchased’ initiative.
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Currently, the concept of fast fashion has wreaked havoc on the environment. In a bid to improve sales, global clothing brands resorted to producing cheap clothing in huge volumes. It meant that not only was the excess diverted to landfills, but customers also resorted to discarding clothes that were hardly used. Today a considerable part of the dumps, especially in the USA, are filled with useless cloth and fabric that is causing great harm to the environment.
A beneficial business model
Amour Vert is one of those companies that have decided to do something about this waste in the clothing industry. This online clothing store came up with an advantageous idea of sustainability in clothing. They specialize in providing customers with clothes that are stylish and comfortable but, at the same time, made from sustainable materials and manufactured sustainably, so as to cause the least harm to the environment.
Eco-friendly at every step
Every part of the business model of Amour Vert is eco-friendly. All their clothing is soft, durable, and made exclusively with sustainable material. The raw material is secured from around California and in a way that is advantageous for the farmers. The manufacturing process is eco-friendly, as is the packaging material, and the workers are also paid well. Finally, the proper procedure is put in place for recycling so that their clothing doesn’t end in landfills.
Innovative initiative
Amour Vert also has an advantageous and innovative initiative, their ‘we plant a tree for every tee’. In collaboration with American Forests, they plant a tree for every tee purchased.
