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As a Swedish denim brand, Nudie Jeans moves to capture increased customer loyalty with various methods. The team members of the brand make sure to impart expert knowledge to work with sustainability. Made from 100% organic cotton, the brand maintains repair towards responsible consumerism. Fashion is a fundamental goal that sets itself apart in the apparel and fashion industry. The ethical business model is something that everyone admires and attracts those looking for well-endowed commercial offerings.
Sustainability Credentials
Nudie Jeans provides conventional denim cotton that focuses on sustainability. With overall environmentally friendly credentials, the brand offers free repair for life. Trade-in program encourages customers in many useful ways, such as to wash their garments less often so that the lifespan of the product extends. The supplier guide also provides an interactive map helping customers dive deep into their clothing's birthplaces and how to take care of it.
100% Organic
The company has become 100% organic, and the next goal is to become 100% transparent. The brand offers repair services for free once the jeans break free. Nudie Jeans uses organic cotton; the brand only works with those who reuse water and those who do not use pesticides to grow the cotton