Founded in 2011 using principles based on the direct-to-customer method, KUIU was established with the vision to design and deliver the lightest material backed with the ability to give the highest performance as technical material. It aims to reach its customers through its radically transparent business model that not only satisfies its customers but also supports its hunting community.
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This American hunting gear and apparel brand chose to sell everything from hunting gears such as tents, headwear, harness, electronics, cookware, and product care to apparel such as sweatshirts, pants, and clothes for kids. It even offers you the option to choose from shopping by category, technology, and hunting equipment.
Saving those 4 pounds
Anyone who does hunting, trekking, or cycling frequently is aware that the lighter you weigh, the easier your journey is. Unfortunately, with safety being the forefront, many brands add the extra pounds on their product line. The added weight not only makes it harder for the hunter to travel but also makes him look bulkier. Finding a solution to this problem was hard. Hence, the founder decided to incorporate a Spiral Yarn developed in Japan in all the products he manufactured to make it more lightweight.
Breathability
With more pieces of equipment to carry in the lower atmospheric conditions one faces, it becomes harder for anyone to breathe. KUIU is proud to be the only brand to introduce such technology in the hunting industry. It was able to pair breathability, along with the ability to be waterproof and stretch, all in one package with its innovative technology.
Water Resistance
Using nanotechnology to their advantage, KUIU was able to make the lightest of feathers resistant to water. Instead of applying the insulation all over the apparel, KUIU was able to figure out a way to make every fabric used water-resistant. Thie water-resistant fabric not only made the clothing more lightweight and less bulky but also decreased the temperature, making it less hot.
