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Unlike a typical card shop, this one groups its stock by life event rather than by product type. The baby section has its own collections, including Dino Lu, while wedding collections run from Winter Blossom to Pride Love. Children's birthdays get their own strand, with themes like Feuerwehr Tatütata and Lustige Zootiere. Each occasion gets matching invitations, guest books and table cards, so one design can carry through an entire celebration.

The wedding section goes furthest. It covers save-the-date cards, seating plans and menu cards, along with wedding newspapers and fingerprint canvases. Anniversary cards are offered for silver and golden weddings. Photo books, wall posters, calendars and Advent calendars cover the non-event side, and a Stylefinder tool helps buyers pick a design style. First communion and school-start cards appear too, including Einschulung invitations, learning posters and timetables.

The business operates as sendmoments Studio GmbH from an address in Cologne. It ships to Germany, Austria and Switzerland, which suits invitations sent to relatives across the border. Help is available by phone on weekdays.