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Druckerpatronen.de first reached a larger audience through a TV advertising campaign in the Sat.1 breakfast television programme, and further television spots are planned. The online shop centres on finding the right cartridge quickly. Checkout takes place on a single page after the search and the product page, and the homepage lists manufacturers, series and models for browsing.

The product range covers Canon ink cartridges such as the PGI-580PGBKXXL and CLI-581BKXXL, the PG-545XL printhead, and Brother toners including the TN-2420 and TN-247BK. HP products appear too, among them the W1420A/142A and W2070A/117A toners and the 305 XL printhead. Each listing shows the manufacturer's part number, so buyers can match the item against the cartridge already in their printer.

Orders for items in stock placed by 16:00 on weekdays are dispatched the same day. Most parcels are sent with DHL, and the company states that more than 90% arrive within 48 hours. A DHL tracking code is typically emailed a few hours after the order is placed. Payment options include purchase on invoice, PayPal, instant bank transfer, credit card and advance payment.

Products come with a three-year warranty, and returns are accepted within 30 days under the right of withdrawal. The telephone hotline is free to call during business hours. The packaging is covered by the Green Dot licence, which pays for recycling of sales packaging through the German dual system. Orders are encrypted with SSL.