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Ferrero is an Italian group of companies dedicated to the manufacture of chocolates and candy. With their roots going as far back as the 1940s, the Ferrero family was one of the earliest to start up their own business after the world war.
Ethics
The Ferrero group believes strongly in ethical and ecological procurement of their raw materials. This is a multi-faceted goal, involving judicious use of water, fuel and natural resources. Their commitment to offering the highest possible quality of products to their consumers has helped them reach the top of their game, but sustainable development is still at the heart of the company.
Costumers are royalty as far as Ferrero is concerned. They believe that the loyalty and support of the consumer is the best indication of a great company, and this ideology has led them to being one of the top grossing companies with an annual turnover of over $12 billion.
With their Kinder education programme, they affect the lives of hundreds of thousands of children with monetary help as well as provide them with access to facilities such as hospitals and more.
Products
The Ferrero group consists of a handful of brands, mainly Kinder, Tic tac, Rocher and Nutella.
Nutella is something everyone should have heard of, the chocolate spread of choice for billions of people around the world. Ferrero has recently announced a shift from the use of palm oil to a more environmentally friendly alternative due to the high palm oil content in Nutella.
The Ferrero Rocher is the poster child of the Ferrero family, a decadent, luxurious, rich chocolate with ganache and hazelnuts, all wrapped up in a small, gold foil covered ball. This has been their calling card for the better part of the century and is justified by its sheer appearance and flavour combination.
Ferrero practices something that's extremely uncommon, perfection in a small number of products rather than a wide assortment of products done in a mediocre fashion.
Quickly compare Ferrero.com with other similar Venchi, Nuts.com, Edible Arrangements and others.
Category Ranking: #15 Candy & Chocolate Store
Country Ranking: Ranked #39 Most Popular In Italy
Ratings & Votes: 3.3/5 - Based on 5 Votes
Year Founded: 1946
Employees: 10000+
Annual Revenue: US$ 1.8 million
Avg Order Size: US$ 39 to 52
Daily Orders: 106
Daily Visitors: 5.2k
Website: Ferrero.com